Background:
Since its inception in 1910, the Boy Scouts of America has sought to have a representative membership that reflects the population it serves. Special programs have been designed, retooled, and launched, all with the intent of putting a Scout handbook into the eager hands of a young person. In 2007, a new effort was launched nationally to target the growing Hispanic and Latino population in America. Six councils were selected as pilot councils to test new initiatives and seek ways to better serve this growing population. The Santa Clara County Council, having an estimated 60,000 Latino youth in the age range for Scouting, is one of the six. The council’s initiatives derived from their strategic long range plan and a board retreat in March 2008, whereby the board set as one of four focal points for the next few years to serve more Hispanic and Latino families. The national director for Hispanic Initiatives for the Boy Scouts of America followed up the board retreat with a two-day workshop and series of meetings to start to identify key goals to reaching the ultimate goal of increasing the number of Hispanic youth as members of the BSA. Four goals have been initially identified:
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